Bye Bye News of the World, or rather, welcome the Sundayest Sunny Sun of All Time! The Sunday Sun.
Scuppering the News of the World is a desperate bit of fire-breaking between brands, at the expense of hundreds of jobs. But it is a transparent tactic which is not working. People are not thinking what Murdoch tells them to think. And the level of disgust might well mean pickets and demonstrations outside newsagents on the first sunday of The SunSun.
The revelations are hourly and disgusting, and show every sign of increasing as time goes by. And the classic excuses are being reeled out by the regime (sorry , management) 'rogue elements' 'rotten apples' 'thorough internal investigation' 'genuine reforms'. All the vocabulary of the besieged despotism.
The NOW workers are understandably revolting. And if they were to decide to occupy Murdoch Towers, and run on that story alone, they'd keep their jobs for a week or two, at least. One thing is certain, this sunday's edition will be a curiosity. And well worth buying.
The takeover of BSky B is thankfully looking less likely after an avalanche of petitions. Most people seem to agree that it would be like Britain surrendering to Germany in 1945. What David Cameron has to ask himself is: Who runs the country? The media or the bankers?