I hope the people urging calm found enough time to make a killing on cut-price Northern Rock shares. If they believed what they said, surely it would have been like finding money in the street.
£12 shares for a quid, with a takeover possible. If one'll buy you 12, 12 will buy you 144. Surely these people want a secure future for their loved ones?
A home in the country. Happy children playing on the manicured lawn. Beer flowing through the arboreal dell over your grandmother's paisley shawl...
And if people saw such an expression of faith in the future of Northern Rock, surely they wouldn't panic in the first place.