The infantile demand by Rupert Murdoch that the internet play by his rules, and every site charge to read stories of drunken celebrities, is the last gasp in his futile attempt to sabotage the BBC. He realises that sooner or later, the penny will drop among the dimwits at broadcasting house, and they will start charging their overseas audience, just as they charge their British one. When they do that, and make some serious progresses in making their vault of superior content available online, the emperor's clothes of the Sky empire will be obvious.
Murdoch knows that his content is inferior, and that he does not produce any content, unlike the BBC. And that he no longer knows how to make money from newspaper or internet advertising, so mass-subscription is the only model he can think of. He imagines that people will pay to maintain MySpace accounts when there are a dozen other platforms which can do the job as well. He imagines that people will actually pay to read the Sun online... Anyone as deluded as that is clearly agitated about something, and what Murdoch has to be agitated about is the prospect of the BBC beating him at his own game. Namely, by charging a tiny global fee for downloads of all the content it controls. British licence payers would naturally be exempt from this charge, and the revenue would be used to offset and defend the licence fee - which is the cultural bastion Murdoch hates most. It stands between him and total domination by guaranteeing the unprofitable.
Unfortunately, his paranoia is based on a belief that the BBC understands its own power. Sadly, this is still not true. The BBC is still a cowering, weak-kneed cringeing animal, desperate not to offend the Daily Mail, or seem to be treading on the profiteers' toes.